01/07/2023 12:14 PM – Michele Mellison

How Customers Really Respond To Personalized Email

01/07/2023 12:14 PM08/03/2023 9:31 AM - by Michele Mellison

Introduction The allure of personalization is strong, and many brands have been drawn to it. But do people actually prefer personalized emails? And does it really work? In this article, …

Sustainable Business Practices

How To Measure and Report Your Sustainability Efforts

01/07/2023 8:05 AM08/03/2023 9:31 AM - by Michele Mellison

Introduction I’ve been working on sustainability issues for over twenty years and I’ve seen a lot of companies struggle with measuring and reporting their sustainability efforts. The good news is …

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