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Day: December 24, 2023

Analytics’ Effect on Marketing and Customer Service
E-Commerce

Analytics’ Effect on Marketing and Customer Service

24/12/2023 11:45 PM08/03/2023 9:32 AM - by Michele Mellison

Introduction Analytics has been around for decades, but it’s only recently that it’s gained popularity as a way to drive marketing campaigns. Marketers have been using analytics for years to …

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The Data Series: Confession of An Imperfect Data Management Specialist
Artificial Intelligence

The Data Series: Confession of An Imperfect Data Management Specialist

24/12/2023 2:34 AM08/03/2023 9:32 AM - by Michele Mellison

Introduction We live in a world of data. Every day, our smartphones and devices create 2.5 quintillion bytes of data. That’s more than the combined amount ever created before! And …

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